Mr. Pugh plans a field trip for the Toledo chapter of the Ohio Naturalists; when Jack can't write his own book, he agrees to be ghostwrite for popular author Robin Shwank -- only to insert his own chapters into Shwank's book.

Principal Durbin takes it upon himself to help Jack advance his book with an appearance on Toledo's morning TV show but lets his five minutes of fame get the best of him; the other teachers lead a competition within the Young Entrepreneurs Club.