The first episode features a ramen chef who hopes the shop's managers will stock his new recipe. A baker looks to the landscape for inspiration in making bread, and a butcher heads to the fells to hand-pick the Herdwick Lambs to be sold on his counter.

The service station's food and product buyers hunt for new and exciting ideas to fill the shelves. Award-winning cheesemakers hope their new goats' cheese will tempt the customers, while a family planning to expand their skincare business pull out all the stops to impress head lifestyle buyer Tracy with their new home spa product. The service station's farm prepares for sheep mating season.