Farm shop buyer Alex travels to Morecambe Bay for a visit to Furness Fish, who trawl for the local delicacy of potted brown shrimp, a tradition dating back to the 18th century. A soap-maker, who uses milk from her own cow, hopes to win new business with her latest dog shampoo products, while a muesli maker prepares a bid for a place at the hotel buffet table.

Tebay Services and staff prepare for customers to come in their droves. As the festive season approaches and the busiest time of year begins, they need to be ready to make it bigger and better than the last. Head butcher Dave Morland plays a key role in making and selling their table centrepieces and holiday essentials. This year they're also selling local artisan and craft products.