After a drastic experience, the staff have resolved to stop smoking. Those who fail to do so are threatened with punishment. Thorsten practices Kalsarikännit, which causes Pina to despair as an impromptu visit from Sabine is imminent. But Thorsten takes it all in his stride. Meanwhile, 450 meets a girl.

Thorsten has to fire someone. But Pina sees a last resort to boost the figures in another way: A Kolinski Billstedt advertising campaign for social media. The staff split into groups and five different promotional videos were created. But will the campaign save the market, or end up causing even more problems?