Eamonn Holmes and Ruth Langsford meet the who's who of Britain's rich list to work out their secret rules. They meet Jacqueline Gold, the force behind Ann Summers, and Sir Jack Petchey, still working at 91. They also get advice from the man who claims to be the highest paid life coach in the UK.

Eamonn Holmes and Ruth Langsford step inside the lives of the super-rich. Milan is home to more wealthy Italians than anywhere else in the world, so Eamonn and Ruth attend a billionaire's fashion show, meet the Italian Paris Hilton, ingratiate themselves with the aristocracy, and climb George Clooney's villa gates.