Elon Musk. Bill Gates. Kanye West. Joe Biden. Barack Obama. They and dozens of others were being hacked recently, and Twitter appeared powerless to stop it. Who had brought the tech giant to its knees? A 17-year-old kid in Tampa. 

The New York Times chronicles the rise of Collab Crib, the first mainstream Black "creator mansion," exclusively documenting their whirlwind drive to achieve social media stardom in 90 days. The intimate, character-based film captures the influencers wrestling with a nagging, and profound, challenge: how can they succeed in a nascent industry that seems tilted to their disadvantage?.