Bjorn Heiberg is a Canadian man who runs a popular shop in Osaka Prefecture, Japan that sells Japanese kitchen knives. Mr. Heiberg's success is owed to how he runs his business: with heart and passion. Instead of just forcing craftsmen to sell knives for cheap, he invites them to do in-store demonstrations to give customers a thorough understanding of how the knives sold at his store are special and worth the money. And at lunchtime, Mr. Heiberg reveals a unique way of eating natto fermented soybeans!

Mr. Shiozu of Nara Prefecture, western Japan, runs a nursery where he grows trees for bonsai use. Although he was himself an acclaimed bonsai artist, he opened the business as he began wanting to grow plants from the seed. For lunch, his wife makes the simple salt rice ball, but to it she adds on a special paste that lets the family enjoy the taste of spring all year round.

In another segment, we visit a company president in Kyoto Prefecture who cooks lunch for his employees every Monday. Tune in to find out why.