Maude and the gang come together to perform in a telethon that Maude has organized. However, when she fails to come up with a celebrity to appear in the telethon she is left organizing a telethon without a cause, when the charity for which Maude has put in a lot of work withdraws at the last moment. As the minutes wind down, she must come up with a cause or face being taken off the air.

Maude recruits Vivian into women's liberation and Arthur is none too pleased when he discovers, Vivian has begun to neglect her "household duties." When she tries to stand up for herself, Arthur refuses to listen and storms out, putting their marriage in a delicate position.