Walter has suddenly become passionate about religion and drags Maude to church services. However, Maude is less than thrilled with attending, even falling asleep during the sermons. Later, Maude discovers that Walter in fact may have an ulterior motive to his sudden enlightenment; he will get to sell the church new appliances.

Maude is a bundle of nerves with her mother's upcoming visit to meet Walter for the first time. All of Maude's insecurities come out when she finally arrives, just as Walter's Findlay's Appliances commercials hit the air and they don't exactly give an air of respectability to Walter's character.