Maude learns more than she would like to know about Vivian, when she tries to figure out why Vivian has been behaving so strangely. Vivian has taken some relationship advice called "Feminine Fulfillment" in which she tries to spice up her marriage by pampering and obeying every whim of Arthur's. Maude scoffs at the idea but Walter soon gets the urge to try a little "Feminine Fulfillment".

Walter is surprised when Arthur suddenly stops spending time with him and it seems Arthur has replaced Walter with Wendell Glendale as his new best friend. Walter is jealous of Arthur's new friendship, and his sense of loneliness and betrayal makes Maude in turn feel bad and Walter sets out to make Arthur jealous by making Hubie Binder, Arthur's co-worker his new best friend.