Fresh interviews and archival footage track the life and demise of the United States Football League in the mid-1980s. A highlight is Tollin's interview with Donald Trump, the former New Jersey Generals owner whose post-interview comments on the league give this documentary its title.

The death of Len Bias from a cocaine-induced heart attack, two days after Boston selected him as the second overall pick in the 1986 NBA draft, and its impact on casual drug use, especially by the sports community.