Helen Skelton uncovers the inside secrets of some of Britain's most popular brands. In the first episode, she is joined by Ed Sheeran to go behind the scenes at Heinz. Helen discovers the new products the company is developing, explores if baked beans are good for you, and meets the owner of a bean museum. 

Helen Skelton goes behind the scenes of Kellogg's, discovering the stories behind the creation of the company's famous mascots, from Tony the Tiger to Coco Monkey, and hears about plans to reduce the sugar content in cereal. Helen also visits a life-long cereal memorabilia collector and finds out why Coco Pops have been turning pink.