Will Kellogg is on top of the cereal industry after beating out post, but now, the king of cereal has met his match with a young flour mill executive. A decades long war for dominance ensues as Kellogg's and General Mills battle it out with new innovative cereals, resulting in the creation of the number one cereal in the country.

Lunchtime is one of the most enjoyable meals of every kid's day, but before the 1960s it was just another meal. Then, three very different food visionaries take matters into their own hands to create lunch time favorites loved by children everywhere, fromsandwiches, to fruit snacks, and a build-it-yourself pre-packaged lunch that has become a supermarket staple.