A German immigrant looks to revolutionize the American beer industry when he's handed a struggling brewery. Destined to overcome technological drawbacks, product tampering, and the rise of temperance and prohibition in America, his signature beer will go on to amass sales of over 11 billion dollars a year.

A farmhand named Jack Daniel and a distiller in Tennessee look to bring their quality bootleg whiskey out of the shadows and into a larger market. But against the rise of temperance and prohibition in America, a novel new recipe and Daniel's revolutionary branding tactics pave the way for the best-selling American whiskey in the world.