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A century ago, the cookie industry didn't exist, until a wave of innovators turn it into a $15 billion powerhouse.
A chemist unlocks a chocolate syrup that transforms milk into a magic sensation, a scrappy soda shop owner cracks the code to bottling liquid chocolate for the masses, and a dairy innovator turns wartime surplus into instant cocoa gold.
Through a series of accidents and unexpected innovations, a struggling cheesemaker, a New York restaurateur, a small-time baker, and a determined mother-son duo transform a humble cheese pie into a decadent American dessert--turning cheesecake into a grocery staple and the star of a restaurant empire.
This season, we explore the following food innovations: pizza (Little Caesars, Pizza Hut, Domino's, Papa Johns), crackers (Triscuit, Ritz, Cheez-It, Wheat Thins, Goldfish), bubblegum (Fleer, Life Savers, Wrigley's), rice (Uncle Ben's, Minute Rice, Rice-A-Roni), iced-tea (Snapple, Arizona, Lipton), the drive-thru (In-N-Out, Jack in the Box, McDonald's), and more.