This season, we explore the following food innovations: pizza (Little Caesars, Pizza Hut, Domino's, Papa Johns), crackers (Triscuit, Ritz, Cheez-It, Wheat Thins, Goldfish), bubblegum (Fleer, Life Savers, Wrigley's), rice (Uncle Ben's, Minute Rice, Rice-A-Roni), iced-tea (Snapple, Arizona, Lipton), the drive-thru (In-N-Out, Jack in the Box, McDonald's), and more.