From the first ice cream bar in history to the creation of soft serve and the iconic ice cream cake, to the invention of classic flavors like cookie dough, a century of bold innovators transforms ice cream from a rare indulgence into a $100 billion American industry.

As two baking powerhouses collide, scrappy upstarts and mom-and-pop players help turn crackers into a snack aisle staple. From innovations like shredded wheat, to the first mass-produced flavored cracker, these grocery store icons transform crackers into a global, multi-billion-dollar category.