When George Henry Arnett hears that Bret Maverick is in town to collect his money, Arnett (Adam West) starts a "top gun" rumor about Bret. After he creates a smoke screen, Arnett creeps out of town. Maverick is idolized by the town youngsters, sought after available women and hunted by the town bounty hunter. Bret Maverick is the talk of the town.

Bret is hired by a weathly texan to save her brother Mark from a conniving woman named Melanie. Posing as a Texas Colonel, Bret realizes that he's up against a master crook. With Mark's help and brother Bart's arrival as a weathly Easterner, they set up a scheme to catch the girl and almost outsmart themselves with their own cleverness.