The women have to create an ad campaign, which includes casting, wardrobe, providing props and hair and make-up. During the challenge, the models are mentored by Kelly Cutrone, who intimidates some of the women. At the photo shoot for the campaign, some of the models cannot handle the critique and start to break down. One model in particular clashes with Kelly and walks off the judging panel. Kelly Cutrone and Nigel Barker join guest judge Cat Deeley and Tyra Banks on the judges' panel for elimination.

The women head to Toronto for fashion week where they have to go on castings to book modeling jobs. Some of the models get discouraged when they don't book any runway shows. At the photo shoot, the women pose in foliage while being covered in maple syrup. Kelly Cutrone and Nigel Barker join guest judge Beverly Johnson and Tyra Banks on the judges' panel for elimination.