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The top 13 are summoned to a screen test by Hollywood Director Anthony Hemingway and later the models participate in a dark and grueling, horror-inspired photoshoot.
The models meet the fate of their image as each receives a signature trademark, but some dislike their new look.
With the help of beauty and social media guru Patrick Starr and Ashley Graham, the models dare to be different by creating vlogs and images that maximize their beauty and have the potential to go viral.