Kuzey and Güney, like two opposing directions on the compass, are two different brothers in their characters and dreams. Guney is calm and calculated while Kuzey is wild and spontaneous. The only thing they have in common, apart from their commitment to each other, is that they have dreams that are too big to fit into the simit bakery run by their father, Sami. Kuzey wants to go into the military and become a military officer, while Güney wants to get into a good university and study towards a lucrative career in finance. When Cemre and her mother Gülten move to the neighborhood, a new chapter opens in the lives of Kuzey and Güney. The two brother become close friends with her and the threesome begin to discover love. Gülten, who does not approve of her daughter's bond with the Tekinoğlu Family, has different dreams about Cemre's future. Handan, who has gotten used to her unhappy and loveless marriage with Sami over the years, has all her dreams pinned on her older son, Güney. One day before Güney's university exams, just when Kuzey decides to declare his love for Cemre, he discovers that his brother, Güney, has just started a relationship with her. Hiding his love, trying to calm the pains of a broken heart, he quarrels with his dad and ends up drinking at a bar with his pal Ali. When Güney goes to drive him back home, he ends up driving into a passerby and killing him. Kuzey takes on the blame and goes to prison.

Four years later Kuzey returns a hardened and hurt man, to a family who feels guilt every time they see him. Meanwhile Güney is working hard at his studies and working at a posh exclusive club getting close to the Sinaner family. He is in a steady relationship with Cemre but Banu Sinaner has her eyes on him and takes every opportunity to get close to him.

Cemre is shocked by what she learned from Ali. While Güney bickers with Cemre over why she accompanied Kuzey to the match, Cemre explains her actions saying she wanted to keep an eye on Kuzey. Kuzey relishes his win but his happinees does not last. The family of the young man who died in Güney's accident comes blasting to the store next day screaming and calling him murderer. Güney takes them away; Kuzey realizes that while he was in prison, his brother has become close friends with the family that regards him as the murderer of their son.

Learning that Banu will be in the golf tournament that Güney will attend in Antalya, Cemre convinces Güney to take her with him. He insists that he is going for work but finally agrees to take her. Feeling guilty over the episode with the family of the accident victim, he also invites Kuzey who says he will only go if Ali goes too. To Handan, this trip seems to be an opportunity to melt the ice between his sons.

Güney's absence gnaws at Cemre's patience until finally seeing him with Banu at some point, makes her lose it. Kuzey is there to stop her from falling apart but Cemre's reaction surprises everyone including herself.