Ömer a rich entrepreneur and Zehra an office assistant from a low-income family in Istanbul begin their day. Zehra's mother chastises her about her dad not making money and as Zehra is going out, she pulls out the last bills of money from her wallet so now Zehra has no money to get a cab to work. She is late, and her boss is miffed. Ömer's chauffeur drives him to work a fancy building belonging to his business Kervancioglu Holding. Yener arrives down the road with his sister Mehtap. He fancies Zehra and stops by the bus stop to give her a ride. Zehra does not like him and accepts reluctantly. Yener forces Mehtap to go to the back so Zehra would sit beside him. Mehtap is angry that Yener is not taking her first and gets off the car. He says he'll take a short cut for Zehra.

Alev goes into Ömer's office and is upset that Ömer is not accompanying her on a business trip to Germany. Alev clearly likes Ömer. Ömer is cool. He says he has a meeting and leaves again back in the car with the chauffeur. Ömer's driver misses a stop sign and hits Yener's car on Zehra's side. Yener jumps out and keeps saying you almost killed my girlfriend. Ömer comes out looks at Zehra in the car in the distance and Yener. He takes out a bundle of cash from his wallet and gives to Yener and gets back in the car. At the meeting he fires his chauffeur.

Yener's car won't go. Zehra gets out and despite Yener's bidding leaves on foot. She is fired and can't go in the office. Her friend Leyla consoles her at the door when a call comes from the hospital that his father had a workplace accident at a construction site and is being operated on. She runs to the hospital distraught. Ömer is talking with his sister Ayşe on the cell when Ayşe passes out. She is rushed to the hospital and Ömer goes there. Ömer and Zehra are in the same hospital. Ömer finds Ayşe who is there with their mother. He is concerned that her cancer might have returned. Zehra sees her father. He is recovering from the operation. She goes to register him. By the time she comes back her mother and sister have come and taken her father by force out of the hospital because her mother is scared that they won't have the money to pay. She is running looking for her father when she runs smack into Ömer's arms as his group is leaving the hospital. She just gets herself together and runs off looking for her dad.

Next day Ömer takes Ayşe to hospital the doctor tells him the cancer is back and she only has six months to live. He does not tell Ayşe. Ayşe tells him that she wants him to find love and get married. The doctor has said that they must keep Ayşe happy and worry-free. Mehtap gets an interview for Zehra with Nihat Ayşe's husband who is the HR manager at Kervancioglu Holding. Nihat is a bit flirtatious and Mehtap thinks they have something going on. Ömer suspects Nihat is playing around. Nihat agrees to interview Zehra. Zehra's mother likes Yener and wants Zehra to marry him. Zehra goes to the interview. When she is leaving, her necklace falls off and Nihat and her go down at the same time to pick it up. At the same time Ömer and Ayşe arrive. Ömer walks in earlier and sees them in an odd position and thinks something's going on. He looks back and does not want Ayşe to think her husband is cheating on her. He goes in grabs the necklace and when Ayşe comes in, he clears the situation by saying he and Zehra are seeing each other.

Zehra can't fit in. Alev goes up and starts smashing things in her room. Müzeyyen goes up to calm her. Müzeyyen tells Alev that Ömer looks at her as his sister and she should get it together. Ömer is very uncomfortable. Ayşe takes Zehra to see her daughter Asya. She hits it off with Zehra. Asya goes and brings in Ömer and he feels uncomfortable about letting "this woman" into his life. In the kitchen Nazan comments on Zehra being lower class. Hediye tells her to mind her own business. Alev is upset but she gears up for war and comes back down to join the party. She starts questioning Zehra and putting her down. Ayşe tries to fight back with kindness. But Zehra gets upset and says she has to leave. Ömer goes after her and gets her in the car to take her home.

At home Sevim tries to calm Yener telling him that all is well Zehra probably had something important to do because she was fired and is looking for work. In the car Ayşe calls Ömer and wants to talk to Zehra. Zehra wants to tell her the truth but Ömer forbids her. Ayşe apologizes and asks her not to get offended and come back soon. Zehra does not respond much. Ömer and Zehra fight. She tells him to stop the car and when he doesn't she tries to open the door while in motion. Ömer's emergency break makes Zehra hit her head. He tells her to get out. She does. It is a deserted road. He drives off but soon backs up but cannot find her.

She gets home in a cab. Her mother snaps at her. Back at home Alev defends her behavior to Ayşe saying this kind of girl is not what Ömer could even look at. Ayşe is upset. Ömer arrives and hears it at the door and to make Ayşe happy tells Alev that she is forgetting one thing and that is "Love"! Ayşe blooms. Ömer is happy. Alev is miffed.

Zehra finds his father in pain. It is morning. She goes out to get him his medicine. She runs into Yener and he grabs her arm and asks about the car last night. She pulls her arm out and tells him it is not his business.

Alev goes to Ömer's office and tries to fish for something. Ömer brushes her off. He tells his friend Demir about Ayşe's sickness and then calls Zehra and tells her that he is sending his car to pick her up because his sister wants to see her. She says no and not to call her again. He says she is at fault for putting him in that situation and then tells her to name her price. She is shocked and hangs up.

Meanwhile Yasemin has found the dress in the closet and taken it to sell. Zehra wants to return it. Ömer decides to go home to try and tell Ayşe the truth. At home Ayşe is in bed and looks sick. She asks him to give love a chance. She is very upset that they have hurt Zehra's feelings. Out the window Ömer suddenly sees Zehra entering the garden. He goes down to meet up with her. She presses the dress in his chest and asks for her necklace. He says it is not hers. She says the necklace means a lot to her and she does not measure everything by its price tag like him. They quibble. Ayşe arrives and passes out. Ömer runs to her. Zehra looks concerned.