The store has now been open for a few months and the displays are still as seductive as on opening day, and the staff are poised for action. The only thing the store is missing though is customers. Harry is confident though on the outside but privately he is worried. He goes to the country with Frank, where they wait in a field and then a flying machine emerges from the clouds and flies overheard. Harry manages to secures it for a grand exhibition in store.

Harry scores something of a coup when prima ballerina Anna Pavlova agrees to pay Selfridges a visit. However, Agnes's job looks to be under threat when a violent Reg reaches breaking point and gatecrashes the event - and things only get worse when Ellen invites herself along. Meanwhile, one of the department store's most loyal employees is caught stealing, a formidable new head of fashion arrives and Rose reveals her true identity to Roddy.