Selfridge sells some of his stock, losing sole control of the store to raise cash for his and Nancy Webb's Selfridge estate. Victor Colleano is approached to have gambling in his club by a man that will get the police off his back. Mr Grove is not happy being passed over for promotion and lets Gordon, the new store deputy, give the new head of display approval for a new window display not realizing the embarrassment that it will cause. Kitty Edwards, realizing her husband is powerless to stop Lord Loxley helping the men who attacked her, seeks George Towler's help to resolve the situation. Miss Mardle's attempt to help Doris Grove and the real father of her baby goes disastrously wrong.

Harry is thrown when Nancy suddenly announces they should keep their relationship professional, at least until the Selfridge Estate is finished. A grieving Mr Grove is keen to carry on as normal, but continues to shun Miss Mardle, while Grace and Gordon have an embarrassing encounter with Mr Crabb. Victor and Elsa come up with a new idea for Colleano's, Violette catches the eye of a visiting French count, and a huge `Britain at Play' promotion is launched in the store to keep the shareholders happy.