June 1928. Kitty Edwards leaves for her new job in New York and after seeking advice from Selfridge, Frank goes with her. Gordon Selfridge resolves a law suit between his father and press baron Lord Wynnstay. Meryl Grove pleads for Mae's black seamstress who has been given extra work only for Mr Grove to dismiss her. Selfridge's consolidation plans are put on hold when he agrees to Jimmy Dillon's scheme to buy iconic Bayswater store William Whiteley Limited. Lord Wynnstay's reporter finds a connection between Colleano, Selfridge, D'Ancona and Jimmy Dillon.

Preparations are underway for celebrating the 20th anniversary of the store opening. Harry gets special permission to run a parade down Oxford Street, but first has to contend with the suppliers' embargo for Whiteley's. Mardle struggles to cope to make sure life continues as normal for the Grove children. Meryl suggests Mardle heads back to work and a vacancy may of just opened up for her. Jimmy's accountant makes a revelation about the Whiteley's accounts. Jimmy wonders if he can borrow stock from Selfridges as he doubts the embargo been lifted. Meryl and Freddy bring the Grove family back together for a special treat. Joe Tooby of the London Herald, has found a hole in Jimmy's story and takes his allegations straight to the press.