The celebrities try their hand at one of the most quintessential New York jobs: hot dog vendor. The team that makes the most money wins. However, being famous has its privileges, as candidates try to use their contacts to sell wieners at $5,000 and $10,000 a pop. The stars not only bring out their famous friends (including New York Met David Wright ) to help, but they catch the eye of New York City Mayor Michael Bloomberg. For the first time the 14 celebrities are stripped of their managers, personal assistants, agents, and publicists and are thrown out of their comfort zones. They quickly begin to size up each others egos as they come face to face trying to create a team name and captain.

In next week's episode, Gene Simmons moves over to lead the women's team, but the ladies turn on him and his dictatorial style. Disaster strikes one team at the 11th hour when they spill coffee on their computer, ruin their graphics, and must face the consequences. The Kodak executives decide the winning team, and in the end, another celebrity is fired.