Twice-elected California governor, successful businessman and global movie superstar Arnold Schwarzenegger takes control of the boardroom as "The Celebrity Apprentice" moves from New York to Los Angeles. Sixteen celebrities from television, film, music and sports come together to compete for their favorite charities: Laila Ali, Brook Burke-Charvet, Eric Dickerson, Boy George, Matt Iseman, Carrie Keagan, Carson Kressley, Lisa Leslie, Jon Lovitz, Vince Neil, Nicole "Snooki" Polizzi, Kyle Richards, Chael Sonnen, Porsha Williams, Ricky Williams and Carnie Wilson. After being divided into two teams, men vs. women, the celebrity contestants get their first task from their new boss and his business advisors, Tyra Banks - supermodel, producer, accomplished businesswoman and CEO of the Tyra Banks Company - and Schwarzenegger's nephew, prominent entertainment attorney Patrick Knapp Schwarzenegger. Each team has to create a 10-minute TYRA Beauty experience, showing how fun, fast and fierce the make-up products are before heading to the boardroom to hear which team won, which team lost and who from the losing team will be the first one heading home. YOUR SMILE'S GONNA KNOCK THEM OUT- The celebrity contestants have to create an original song and video for Trident, and will be judged on creativity and entertainment value by boss Arnold Schwarzenegger and his two advisors, Tyra Banks and his nephew, prominent entertainment attorney Patrick Knapp Schwarzenegger. While a misstep on one team costs precious time, disagreements flair up on the other team, creating drama on both sides as the celebrity contestants race against time to try and win their task and avoid getting eliminated in the boardroom.

The celebrity contestants are posed with creating a marketing campaign for Kawaski motorcycles and aren't afraid of pushing boundaries. Moo.la founder and CEO, Gemma Godfrey, assists celebrity attorney Patrick Knapp Schwarzenegger in overseeing the celebrities campaigns. As one team approached this task with humor, the other team seemed to take gender roles seriously - maybe too seriously. In the second episode the teams are shaken up and it's no longer ladies versus gentlemen. They are presented with creating a new See's Candy for none other than world famous chocoholic Buffett. Two representatives from each team are flown to Omaha, Neb., to present the candy to Buffett in person. Preparation is key in this task as one team fails to do their homework.