Picking up right after the heartbreak, romances and uncertainties from the season two finale in Paris, Jane, Kat and Sutton are back in New York City and dealing with the aftermath of some major decisions. Scarlet Magazine brings in Patrick Duchand to run the digital branch, effectively knocking Jacqueline down to only running the print magazine. Meanwhile, Jane has picked her guy but is frustrated that a man is put in charge of a women's magazine. Kat struggles to keep up happy appearances on social media and as a speaker at the Scarlet Summit while secretly suffering heartache. Sutton and Richard enjoy their romance in the limelight and discuss moving in together.

With Jane's egg extraction on the horizon, she and her boyfriend can't wait to have sex again and she challenges herself to be less "vanilla" and more "rocky road" in the bedroom. Alex examines his dating life in a piece for Scarlet digital when he realizes he was the subject behind a #MeToo story. Fed up after realizing that her councilman doesn't have his city's best interests at heart, Kat decides to channel her passion by volunteering for his opposition. Sutton considers a career shift into fashion design but debates how to break the news to Oliver.