Hosted by NFL MVP, broadcaster, entrepreneur, and cultural tastemaker Cam Newton. Anchored by this year's theme, "Go Higher," the Celebration invites viewers to reflect on faith, purpose, and progress beyond the game. As the only NFL-sanctioned inspirational event during the biggest weekend in sports, the Super Bowl Soulful Celebration continues its legacy of uniting faith, football, music, and culture, while introducing a new format designed to bring viewers closer to the heart of the experience.