When television hero Don Kanonji schedules a live recording of his show "Spirit Hunter" at a local abandoned hospital, Ichigo is surprised to see that an actual demi-Hollow is being summoned for the show.

In order to prove how  useless Soul Reapers are, Uryu releases bait to draw Hollows to their town. Whoever gets rid of the most wins the challenge, but soon Hollows are everywhere, including one that threatens Chad and Ichigo's sister.