After a quick masterclass, it's over to the celebrities to work their magic as they create and produce a live hair show for Wella Pro Series products.

Celebrities are used to being in the limelight, but this week they are being charged with causing an absolute stir. They must create a publicity stunt that promotes Mark Bouris's company, Yellow Brick Road. The ideas are extreme, and from overnight sleep outs to getting naked for charity, the celebrities will stop at nothing.