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The teams are launching Mr Bouris' new baby 'Guru' and must try to convince everyday Australians to try this new product testing the celebrities' communication skills. They have no idea Mr Bouris is watching their every move.
Celebrities create their very own fitness routine and DVD and must fill classes in a downtown gym testing the celebrities' unique selling point skills.
Teams must fill 30 minutes of live content and make the most sales possible, testing celebrities' presentation and performance ability.