I'M SO MEAN documents the intense and bitter rivalry between the Eastern Conference and the Western Conference during the mid-90's, The feud began with the infamous diss track "The Western Conference is Dumb" by Orlando Magic superstar Shaquille O'Neal, which made Shaq numerous enemies in the West. The feud escalated after Shaq unexpectedly signed to the Los Angeles Lakers and released the follow up diss track "The Eastern Conference is Dumb".