Lucy and Ricky put on a big act for a magazine writer who wants to do an article on the 'real' Ricardos. The writer spends the day with Lucy and plants seeds of doubt about Ricky's fidelity. A stunt by Ricky's publicity agent makes it looks like he is cheating on her.

Ricky gets fed up with Lucy buying so many new hats. They decide to see who can hold out the longest: she has to stop buying hats and he can't lose his temper.