At the age of 15, Ilya Kochanov from Moscow is very fond of luxury – the guy has a whole collection of expensive watches. Parents are sounding the alarm: Ilya is growing up selfish, demands to satisfy his desires to the detriment of his younger brother's education, behaves arrogantly with service sector workers.
Finally losing patience, they send their spoiled Moscow child to the Child from Hell project…

Milana is a spoiled teenager who grew up in a wealthy family. All the girl's interests come down to replenishing her wardrobe with branded items and hanging out with friends.
But during the re-education in the Kasimov family from Bashkortostan, where the Child from Hell project will send her, Milana will have to try herself in other activities. For example, in cleaning…
But will this experiment be able to change the values of Milan?