Mr Joy's latest scheme sees the pupils of Westbrook vying to produce the best vlogs and videos for the school intranet. When Hank is humiliated by Nick McKelty he vows to outdo him with his next vlog. But is Hank really willing to sacrifice what little dignity he has in order to succeed? Meanwhile, Stan and old enemy Mick McKelty (Nick's dad) find themselves facing off against each other when both sign up for Mr Rock's after-school choir.

A film crew is coming to the school to make a documentary. Everyone comes into school very excited, particularly Mr Joy who intends to be onscreen as much as possible. By a series of accidents, Hank becomes the central figure in the documentary, causing himself stress and putting a strain on his relationship with Frankie and Ashley (who were meant to be sharing the limelight with him). Mr Rock tries to escape the unwelcome attention of the film crew, while Rosa tries to use the opportunity to advertise the Deli. Ultimately it's up to Hank to try and sort everything out, win his friends back and get back to normal.