To compete with fellow "restaurateur," Jimmy Pesto, and his blowout Super Bowl event, Bob is determined to create a Bob's Burgers commercial to air during the "big game." In an effort to outshine Pesto, the Belchers recruit Randy, a documentarian, to assist with the filmmaking and hire on former pro football star Connie Frye to be the celebrity endorser.

Tina isn't invited to her classmate Tammy's Bat Mitzvah, but ends up at the party anyway, because Bob and the family were hired to cater. Despite the invite snub, Tina is excited to scope out the Bfos. Things go awry and Louise and Tammy end up missing, so, to her total delight, Tina is left center stage.