Complete with drones, muscle cars, and a whole lot of dough, this is the story of the most successful pizza chain on the planet, starting with mid-Western brothers who had never made pizza before, and continuing through a series of innovations that changed restaurants, dining out, and helped introduce pizza to the nation.

This is the shocking story of the most iconic cereal brand in the world, starting with an accidental discovery at a sanitarium, through a major rivalry, and countless innovations that changed breakfast forever.