When Brent's glasses break, he decides to try different alternatives, but Wanda doesn't quite believe he's man enough. Karen and Davis take advantage of Hank's newfound slogan-writing talent by putting an original on the Cop Car, but the slogan's nature causes Oscar to take the law into his own hands.

Hank has an idea to increase tourism to Dog River which causes consequences nobody could have foreseen. Oscar also has an idea but is afraid to bring it forward for fear of being labeled a crazy old man. The new found popularity of Dog River causes a business boom at Corner Gas and the Ruby as well as Wanda getting a weekly guest spot on popular Canadian news program. Davis tries to work as Fitzy's personal body guard during the transition while Karen thinks loyal, honest police work is best.