Eighteen new candidates arrive in New York City from all over the country on the season three premiere of "The Apprentice." Donald Trump shakes things up in the boardroom and splits the teams into "Book Smarts" (those with college degrees) and "Street Smarts" (those with only a high school diploma). The candidates become acquainted with each other in their new suite in Trump Tower and immediately begin to create names for their teams. Then the candidates battle it out in the billion-dollar fast food business. An early star flames out, while another sizzles. The winners hit the town with The Donald and his fiance Melania while the losers get a grilling in the boardroom as the first candidate is fired

The 16 remaining hopefuls are tasked to create a PR campaign for instant coffee. One team becomes very angry with a lazy member and another candidate makes a decision that has permanent ramifications and leaves everyone in a state of shock. In the boardroom, the buzz eventually wears off as Donald Trump fires another candidate.