The candidates' second task involves a marketing campaign that challenges New Yorkers to text message on their mobile phones. One team's project manager learns a lesson in leadership while the other has a difficult time dealing with an awkward acting teammate. The winners are treated to a charitable reward while the losers face the boardroom.

The would-be magnates design billboards to launch a new product for a monster cereal company. One project manager attempts to unite their team amid adversity while the other team struggles with an annoying teammate. The winners break bread with a world-famous chef while the losers get chewed out in the boardroom, and another candidate is fired.