Beckenbauer has no problems with fame whatsoever. He appears – and his manager Schwan quickly recognizes this – to be the ideal figure with marketable star potential. With him, finally, big money can be earned. He is a business model. Because Beckenbauer has an incomparable charisma. Nothing he does looks like work; everything is filled with lightness and elegance. Franz, he's got it – always with the attractive and tabloid-friendly wife Brigitte by his side.

Uli Hoeneß continues to shake the romantic original idea of the 'eleven friends who stand by each other and go through thick and thin together.' Hoeneß thinks big, even bigger than Manager Schwan. The 'fastest striker in Europe' senses that there is a business hidden in football, one that has not yet fully tapped its potential. As the son of a butcher, he learned early on what it means to generate an optimal profit margin. This knowledge now serves him well as a football professional: He organizes autograph sessions, home stories, and advertising contracts, not only for himself but also for his teammates, especially Paul Breitner. This doesn't sit well with everyone, especially Franz Beckenbauer, who is bothered by his teammate's entrepreneurial ambition.