Jeff Goldblum faces the truth about COSMETICS and discovers that it is a vehicle for both embracing who you are or becoming someone else entirely. From taking a crash course on all things cosmetic and learning the spiritual meaning behind Native American face designs to getting groovy at a drag-queen show, Jeff gets to the root of why the world is crazy for COSMETICS.

From the jewelry masters crafting custom gold-and-diamond-encrusted Grillz for wealthy celebrity clients to the extravagance and glittery joy of an Indian wedding, Jeff sees that our love for all that shines is ubiquitous across countries and cultures around the world. But why is it that we value these things – is it their rarity, what they symbolize, or a more primordial attraction within our brains to shiny things? Jeff discovers all this and more as he visits the headquarters of Diamond Foundry, where they can grow chemically perfect diamonds entirely in a laboratory. Jeff also gets swept up in a New Orleans street parade where JEWELRY is the name of the game. Some flashing lights sequences or patterns may affect photosensitive viewers.