"Is this normal?" is a talk show, the participants of which guess what the inhabitants of our country consider normal and what is not, answering acute social questions. For example: is it normal to date a married man, buy a phone on credit for 100,000 rubles, not work until 30 years old, or exploit animals in a circus.

In each edition, the women's and men's teams will compete, and they will try to guess what is normal and what is not. Star experts will also come to the studio, who, together with the players, will try to figure out whether they live normally and whether they make normal decisions.