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S2023 E6
Male Aesthetics
In Japan, economic conditions may be challenging, but male cosmetics are selling increasingly well. Social media and the normalization of remote working have contributed to a growing concern among men about their appearance. The increasing popularity of hair removal treatment is evidence of that trend. But looking back at Japanese history, we see that for over a thousand years, it was normal for men to wear makeup. We look at the evolution of male aesthetics in Japan.
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