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Don wins a prestigious award and gets his face splashed on a prominent industry periodical, which triggers some fallout from his past; Ken gets a short story published in a national monthly magazine, inspiring jealousy among his colleagues.
Pete oversteps his bounds in dealing with a valuable client, puts his foot in his mouth and gets a lesson from Don in toeing the company line. At home, he gets pressure from his newlywed bride to buy their own apartment unit.
Peggy offers superb suggestions during a focus-group session, and her ideas are so well received that her future at the agency looks much brighter; Don asks Rachel's advice about an ad campaign for Israeli tourism.