When Willie gets a soft serve machine for himself, he tells the guys they can't use it until they're done working. But when Jase thinks this is unfair, he takes matters into his own hands and finds a better object to use as motivation--an Argo ATV he buys on the company dime. Meanwhile, when Kay asks Willie for help with her old cell phone, Willie decides to buy her a more up to date device. But when Kay starts bombarding the family with text messages, Willie begins to regret this decision.

When Sadie spends the day at Duck Commander for a school project, the guys try to show her the ins-and-outs of how a successful company works. But when Willie questions Jase's ingenuity in creating new products they get into a debate, which leads them to test out one of Jase's inventions--the cow blind. Meanwhile, Phil and Jep take Priscilla and Meritt to a horse farm, and the girls discover a rodeo sport called Mutton Busting.