When Willie contemplates re-branding the Duck Commander image, Jase takes issue with having an outsider design their image, so he and the guys create their own new logo and business cards. Meanwhile, Willie and Phil help Bella with her science project, so Phil takes this chance to teach his granddaughter about nature, and ends up teaching her more than Willie was hoping.

The guys realize it is time for the annual cleaning of the duck blinds when they come across a gator using one as a home. Meanwhile, while the kids are running the church car wash, Si and Willie disagree on the best way to draw in customers.