Al and his mens group NO MA'AM decide to form their own church in order to avoid paying beer tax. When Marcy and her women's group FANG expose Al's plan to the public, NO MA'AM surprisingly receives sympathy and donations from thousands of long-suffering married men in America which makes it possible for them to open their church. Al becomes a televangelist and preaches the NO MA'AM way of life.

Peggy takes up a self-defense class. What's worse, she is soon promoted to the advanced class. This makes Al feel emasculated. To make Peg drop the self-defense class, Kelly suggests Al take Peg out on a romantic date to see the Director's Cut of The Bridges of Madison Country.