Joey plans a birthday party for his secret crush, Alex, who's ill at ease about turning 30. Meanwhile, Joey tries to ward off the advances of an annoying girl who's obsessed with him, and Jimmy and Gina decide to get matching tattoos as a declaration of their love.

Bobbie sets up a date for Joey with Edie, a famous actress. What he doesn't know in the beginning is that she only needs him as a "beard".